Many are responding to customers’ growing concerns about global warming
Today the Chicago Tribune posted an interesting article about the way businesses around the world are preparing for the impacts of climate change. A number of factors go into business decision making in altering their current practices, but prevailing drivers include customer preferences and concern over climate impacts, business sustainability - will climate change disrupt your business to a level investors will pull away?, and lowering carbon footprint.
Companies behind some of the best-known consumer products — from soaps to sodas — are beginning to factor climate change into their business equation, according to a report published Monday.
The survey of 16 corporations by nonprofit group CDP found that many are working to lower their carbon emissions, prepare for the effects of global warming on their supply chain and respond to growing environmental consciousness among customers.
Examples include brewer AB InBev’s efforts to develop a variety of barley that needs less water and Unilever adjusting its detergent formulas so they work at the lower “eco” temperature settings on modern washing machines, the London-based group said.
“We were surprised how much these companies were aligning themselves with changes in consumer preferences,” said Carole Ferguson, the report’s lead author.
The artificial turf industry has also seen a rise in environmental concerns with the use of crumb rubber and other inorganic infills, but also with the recyclability of the other system components. Some turf manufacturers have developed 100% recyclable turf that won't end up in a landfill. Other companies, like Re-Match, have developed factories dedicated to recycling the existing turf systems.
Brock USA has stayed the course of environmental sustainability since its inception by insisting the products shipping out to fields all around the world are cradle-to-cradle, or have a recycling guarantee. The Cradle-to-Cradle certification was achieved by Brock's first shock pad line, Performance Base, and has since been carried on with PowerBase/YSR, PowerBase/PRO, and PowerBase/PLAY. In the graphic below you can see the process for how our shock pads are manufactured, installed, and then if damaged, sent back to the factory to be melted down and molded into a brand new shock pad of the same quality as the original.
The latest Brock product to hit the market, BrockFILL, is also on its way to Cradle-to-Cradle certification. It was crucial that our performance infill for athletes, not only be durable, have low abrasion, and achieve quality traction, but also be organic and not contribute to landfills or water pollution. BrockFILL has a clear end-of-life plan which is illustrated in the graphic below. You can also read more on BrockFILL's environmental sustainability in the article: Sourcing + Sustainability Matter.