Safer Sports News

Shock Pads Reach a Tipping Point

Published on March 2nd, 2020 | by Dan Sawyer

Based on the groundbreaking novel by Malcolm Gladwell, tipping points occur when more than about 20% of a market shifts their decision making. In epidemiology the tipping point is that moment when a small change tips the balance of a system and brings about a large change. With the data to support it, it appears that a tipping point has occurred in the design of sports fields. People seem to be more focused on safety and are moving away from the generation of turf laid over stone, to a more sophisticated approach.

Revolutionary ideas (or products) tend to follow this pathway through society:

  1. Innovators
  2. Early Adopters
  3. Early Majority
  4. Late Majority
  5. Deliberates
  6. Skeptical Mass
  7. Laggards

The segments of society noted above tend to fall perfectly along a standard distribution curve, though not every subject will make it through the entire curve.

Idea-Diffusion-Curve

As far as the more modern designs of sports fields we have now entered the phase of the early majority. It is kudos to all of you for initiating and driving this fundamental shift!

Topics: News Releases

About the Author

Dan Sawyer

Dan founded Brock in 1998 and has been the key creator and driver of many aspects of the company as it has grown throughout the years. He is a graduate of The University of Colorado, an environmentalist and Boulder, Colorado native. His professional experience originated in the medical products field, and he has been focused on product development, sales and marketing management for over 30 years.

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